Key Points:

* Twitter is removing the legacy blue tick from verified accounts and making Twitter Blue mandatory, impacting organizations and their affiliates.

* Twitter Verified Organizations feature enables businesses, non-profits, and government institutions to sign up, manage their verification, and affiliate related accounts.

Starting today, Twitter has made its paid subscription service, Twitter Blue, mandatory for all verified accounts, including organizations and their affiliates. This move comes months after the company’s CEO, Elon Musk, announced the date to push users to sign up for Twitter Blue.

In January, the microblogging platform introduced the ‘Twitter Verified Organizations’ feature, which enables organizations of all types, including businesses, non-profits, and government institutions, to sign up and manage their verification and affiliate any related accounts.

Companies that purchase a subscription to Verified Organizations will receive a gold checkmark and a square avatar if they are a business or non-profit, while a grey checkmark and circular avatar will be given if it is a governmental or multilateral organization. The organizations also have the option to affiliate any person or entity with them, and the affiliated account will receive verification and an affiliate badge.

However, Twitter has not provided any official statement on what will happen to organizations that do not purchase a subscription. Some reports suggest that they could lose the coveted golden checkmark, similar to The New York Times, which refused to pay subscription fees for Twitter Blue.

It is worth noting that there is no limit on the number of affiliates that an organization may have, as long as they are related to each other. Twitter has set the price for a Twitter Verified Organization subscription at ₹82,300 per month in India, with an additional fee of ₹4,120 for each affiliate.

All accounts, including organizations and their affiliates, enrolled in Verified Organizations, will have access to Twitter Blue’s features, such as editing tweets, bookmark folders, longer tweets, prioritized rankings in conversations, text formatting, NFT profile pictures, themes, top articles, and half ads.

However, Twitter has made an exception and will maintain verification status for the platform’s top 500 advertisers and the 10,000 most-followed organizations, according to company documents seen by The New York Times. Accounts representing a national government or government officials will also receive the grey checkmark without requiring them to pay a subscription fee.

The mandatory Twitter Blue subscription for verified accounts, including organizations, is set to impact how these entities use the microblogging platform and interact with their followers.

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