Elon Musk announces new CEO for Twitter, Linda Yaccarino in the race. Here's what you need to know.
Elon Musk’s announcement that he has found a new CEO for Twitter has caused a stir among netizens. The new CEO, Linda Yaccarino, is the current head of advertising and partnerships at NBC Universal. Yaccarino has been an industry advocate for finding better ways to measure advertising effectiveness. She has also expressed her desire to become the CEO of Twitter in the past and has been a supporter of Musk. The Business Insider report suggests that Ella Irwin, who is heading Twitter’s trust and safety efforts division, is also in the race for the top spot.
Musk’s tweet announcing the new CEO also revealed that he will transition to the role of executive chair and CTO, overseeing product, software, and sysops. Yaccarino is expected to start in about six weeks. The news has sparked a frenzy among Twitter users and Wall Street Journal reports suggest that Yaccarino is one of the possible candidates for the job.
Yaccarino has an impressive resume with over a decade of experience at NBC Universal, where she served in various roles, including chairperson of global advertising and partnerships. She also served at Turner for 19 years, where her last role was as Executive Vice President/COO Advertising Sales, Marketing, and Acquisitions. Yaccarino is an alumna of Penn State University, where she studied liberal arts and telecommunications.
The announcement of Yaccarino as the new CEO of Twitter has raised questions about the future of the social media giant. Musk has been critical of Twitter’s policies and has been vocal about his desire to improve the platform. With Yaccarino at the helm, Twitter could see some significant changes in the way it operates and measures the effectiveness of advertising. However, it remains to be seen how Yaccarino will handle the challenges of the role and whether she can turn the company around.
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