The mango season has arrived, and it seems like India has caught a severe case of mango mania. This year, the nation’s obsession with mangoes has reached unprecedented heights, with people turning to online platforms to satisfy their craving for the “king of fruits.” In a stunning revelation, Zepto, the popular grocery delivery app, has shared data indicating that Indians splurged a staggering Rs 25 crore on mangoes in April alone. The numbers are mind-boggling, with Zepto witnessing daily orders worth Rs 60 lakh at its peak. The mango fever shows no signs of slowing down, as May’s figures are expected to surpass those of April.
Zepto’s data further reveals an intriguing trend: the demand for raw mangoes has experienced a significant uptick, with customers ordering raw mangoes worth Rs 25 lakhs. Whether it’s the allure of mouthwatering achaar (pickle) that lasts all year long or the joy of indulging in the tangy delight of Kairi Panna (Raw Mango juice), Zepto has witnessed an unprecedented surge in demand for these delectable treats.
At the pinnacle of mango supremacy stands the illustrious Alphonso mango. Renowned for its unparalleled flavor and deemed the most expensive mango variant, Alphonso dominated the mango market on Zepto. Originating from Ratnagiri, this variety has stolen the hearts of mango lovers across bustling cities like Mumbai, Bangalore, and Delhi, capturing a remarkable 30 percent share of total mango sales on Zepto. Close on Alphonso’s heels is the delightful Bainganpalli mango from Andhra Pradesh, accounting for an impressive 25 percent of the total sales.
This particular variety has become a crowd favorite in southern cities. Meanwhile, the cherished Kesar mango holds a special place in the hearts of mango aficionados, with its unique flavor and aroma leaving an indelible mark on the taste buds. And let’s not forget the refreshing summer treat of fresh mango juice, for which the go-to variety is none other than Bainganpalli.
As mango madness continues to grip the nation, Zepto is at the forefront, catering to the insatiable demand for these succulent fruits. With the mango season still in full swing, it’s clear that India’s love affair with mangoes shows no signs of abating. So, whether you’re a fan of the regal Alphonso, the luscious Bainganpalli, or the fragrant Kesar, it’s time to indulge in the taste of summer and revel in the irresistible charm of India’s beloved mangoes.
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