Even after gaining independence in 1947, several Indian products launched before that era continue to thrive and succeed in the modern business landscape. One such enduring brand is Boroline, known as “Hatiwala cream” in rural areas due to its iconic elephant logo. Launched by a swadeshi businessman to counter British products in pre-independence India, Boroline has retained its popularity for 94 years. The green tube was a result of the nationalistic fervor during the pre-independence period. Manufactured by GD Pharmaceuticals in Kolkata, Boroline symbolizes the commitment to self-sufficiency.

Rooh Afza is another pre-independence brand that has stood the test of time. Originally created as a herbal solution to beat the heat, it has transformed into a staple beverage. Introduced in 1907 by Hakim Hafiz Abdul Majeed in old Delhi, Rooh Afza is currently produced by Hamdard Laboratories in India, Pakistan, and Bangladesh.

The enduring success of these brands can be attributed to their heritage, legacy, and unwavering commitment to quality. Keventers, a brand dating back to 1925, continues to thrive due to the trust and loyalty earned over generations. The Tatas, India’s largest conglomerate, have also left an indelible mark. The iconic Taj Mahal Palace Hotel in Mumbai, designed by Indian architects, has been hosting dignitaries since 1903. The Tata-owned Air India, founded in 1932 as Tata Airlines, continues to serve the nation.

Mysore Sandal Soap, with its unique oval shape and distinctive packaging, has been around since 1916, made from 100% pure sandalwood oil and other natural essential oils. The nostalgia-filled Parle-G biscuit, introduced in 1938, remains a classic with its yellow packaging featuring a young girl.

These brands’ enduring success is a testament to their ability to adapt, innovate, and maintain their commitment to quality, even in the face of changing times and modern competition.

Source : DNA